Engagement Channels
Leads · Behaviour · Signals
£
Wealth management firms across the globe
Marketing specialist and CRM infrastructure for wealth managers and financial advisers. £600M+ AUM generated through paid campaigns built specifically for the sector.
Connect every interaction, client insight and behavioural signal to systematically identify, qualify and activate the next best wealth opportunity, creating deeper client understanding, more meaningful conversations and sustainable growth.
Leads · Behaviour · Signals
Intelligence · Automation · Insight
Relationships · Conversation · Expertise
Deep Understanding · Performance · Growth
Every BDM and adviser conversation carries intent. I built the CRM and marketing systems that capture it, feed it back into the pipeline, and turn it into qualified opportunities, instead of letting it disappear after the call.
AI Adoption success Rate
AI transforms call and meeting transcripts into structured CRM signals - intent, need, timing and product interest.
Identify high-intent prospects and prioritise genuine opportunities across pensions, retirement, investments and wealth planning.
Not case studies borrowed from an agency, this is my own work: estate planning acquisition at scale, AI-driven expat segmentation, and pension transfer campaigns built for the sector's most regulated, highest-value audiences.
Built and ran a large-scale estate planning acquisition program from the ground up, combining AI-driven audience segmentation with hyper-personalized paid campaigns across multiple channels. Generated 2 million leads and converted 2,200 into paying clients, one of the highest-volume campaigns run in the sector.
Built an AI agent (Clay) to identify expats within cold databases: first, second, and third nationality, residency status, job title, seniority, industry, company, and education, using name pattern recognition. Outreach personalized to the individual, not the segment.
Targeted UK and US pre-expats planning retirement abroad. Generated 3,500 leads, converting 400 to clients with 600 active in the advisor pipeline. One of the highest-converting campaigns run.We handle the entire AI implementation process, from strategy to deployment and support.
Built and launched a 401(k)-focused campaign for US expats living abroad. 600 leads in 3 months at a 25% conversion rate, a short window against a specific, hard-to-reach audience.
Campaign and acquisition experience across UK pension transfers for UK expats, from first contact through to adviser handoff.
Forth Capital, Elysium Wealth Advisors, Coleman Wealth, E44 Financial, and deVere Group, across wealth management, pension transfers, and retirement planning.
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